Brand Design & Marketing

Case Study

THE AWARE BRAND

The Aware Brand is a black-owned lifestyle and fashion company with the mission of raising the vibration and frequency of the world through education, resources and fashion. My primary role is the Art Director & Lead Designer.

PROJECT

Foot Locker 2023 Summer Collection Campaign

DELIVERABLES

Art Direction, Apparel Design, Email Marketing Assets, Poster Design, Social Media Assets, Motion Graphics, Illustration

CONTRIBUTORS

Drew Sanders

Omar Dismuke

Darien Clark

Lead Visionary

Creative Director

Art Director & Designer

PROJECT

Black History Month (Black & Aware)

ROLE/DELIVERABLES

Art Direction, Apparel Design, Email Marketing Assets, Poster Design, Social Media Assets, Motion Graphics, Illustration

CONTRIBUTORS

Drew Sanders

Omar Dismuke

Darien Clark

Lead Visionary

Creative Director

Art Director & Designer

Case Study Overview

My position at The Aware brand has been crucial in shaping the brand's perception. Through collaboration and strategic analysis, we successfully enhanced brand awareness and increased sales conversion rates by implementing well-thought-out marketing campaigns and targeted demographic analysis. Working together with the team, we planned, launched, and executed these campaigns seamlessly.